Dato Lee Ah Chuan
Managing Director
Who We Are
Our story began in 1989 as Upsin Industries Sdn. Bhd., a Batu Pahat textile venture built on the craft of fabric dyeing and finishing. In 2011, that craft was carried forward under a new name β HUPSIN DYEING ENTERPRISE SDN. BHD. β continuing the same family commitment to quality colour and dependable finishing.
Today we specialise in tubular knit dyeing, setting and compacting, and functional finishing for knitted fabrics, supported by careful lab-dip matching and quality control. More than three decades on, our craft keeps evolving. Better processes, tighter quality control and modern technology now back the same promise that started it all: dependable colour and finishing you can trust.
As the industry moves toward greener manufacturing, we are investing in cleaner processes and stronger environmental compliance β helping our partners meet the sustainability expectations of today's mid-to-high-end markets.
Leadership
The directors behind every roll of fabric we ship.
Managing Director
Director
Director
Director
Sustainability
From solar arrays on the roof to wastewater treatment in the back β every part of the operation is built around the same idea.
"dye well, dye responsibly."
* Solar plant operation data, Oct 2025 β May 2026 Β· 3 inverters online Β· stable grid-connected operation
On-site treatment system; effluent is cleaned before discharge, in line with Malaysian environmental standards.
Rooftop solar array across the production halls β generating clean power and reducing reliance on fossil-fuel electricity.
Modern low-liquor-ratio dyeing machines cut water and steam consumption per batch compared to older equipment.
We track, audit, and upgrade our environmental footprint year over year β sustainability is a roadmap, not a checkbox.
Safety First
ERT, CPR, and fire drills aren't optional here β they're standard. The people who make your fabric come home safe every day.
Dedicated Emergency Response Team trained for chemical spills, equipment failure, and on-site emergencies.
Staff across departments are CPR and first-aid certified, with regular refresher sessions.
Scheduled fire, evacuation, and chemical-response drills β practiced, not just planned.
Safety isn't a department β it's an everyday habit. Documented procedures, clear signage, and accountability at every level.
In the Industry
Member of the Malaysian Knitting Manufacturers Association (MKMA), regularly participating in industry summits and factory exchanges across the region.
Our Group